We combine deep publishing knowledge with cutting-edge AI expertise, shaping solutions together with publishers that truly work in daily practice. From strategy to workflows and technology — shaped by real experience in media organisations, close to the processes, language, and challenges of the industry.
AI only creates value when applied correctly. We identify the use cases that truly matter and bring them to implementation — turning potential into a clear path to measurable value.
We develop and integrate AI solutions that fit seamlessly into your working environment. From individual agents to publishing platforms, we create real value for your teams.
Publishing becomes efficient when processes mesh together. We design workflows that relieve your teams, simplify operations, and let content flow through the entire publishing process without friction.
We structure your data, integrate systems, and create the technological foundation for scalable publishing. From metadata to system architecture, a stable, end-to-end content process emerges.
We support publishers in translating strategic goals into clear, actionable steps. Together we create the foundation for the successful use of AI — with measurable business value and a clear focus on sustainable decisions that work today and scale tomorrow.
Our solutions create the foundation for continuous innovation and lasting competitiveness. Conceived and delivered AI-first throughout, they make processes smarter, more efficient, and more scalable across the entire value chain.
Perspectives and knowledge on AI, publishing workflows, and the future of the media industry, straight from the field.
AI agents are among the most discussed topics in generative AI. The real question isn't what's technically possible, but what can be meaningfully integrated into existing editorial workflows.
mintloop and Publisher Consultants are joining forces, combining strategic publishing expertise with hands-on AI implementation to guide publishers from vision to operational reality.
We founded mintloop because most AI discussions in publishing miss the real point. Too much concept, too little impact. Here's what we're building, and why.
